Should My Aspiring Influencer Friend Cease Using People for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates vlogs about city life, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she dismissed it. I've been invited to several brand events, which was nice, but that doesn't compensate for all the energy I spend helping her create material.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become just a ledger of favours. I don’t feel she’s fake or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and record me smiling with another. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being filmed, edited, or posted for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY content creation.

Content creation is my interpretation of engaging with life: noticing the nuances, posting them with an audience that values the art behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my method of sharing opportunities, giving her a opportunity to witness exclusive moments that could benefit her career in design too. That isn't leverage, it's simply being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the work we create together can achieve: an opening. I understand not everyone likes being filmed, but sometimes spontaneity is what makes content authentic. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but companions support one another in minor capacities. My assumption was recording a short video now and then would be fun for Beth. Innovation thrives in partnership, and having Beth around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

Nothing is more uncomfortable than having a friend film you. I get that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She must to respect Beth’s personal space.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it’s not for everybody. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
Emma, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your relationship. Create some real experiences, where true emotions are stored, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor genuine when they're together – she’s working. Each appears unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Jeffrey Tyler DDS
Jeffrey Tyler DDS

A travel enthusiast and cultural writer based in London, sharing personal experiences and expert insights on UK life.